Evaluation 4: Who would be the target audience for my product?

The target audience for my magazine is young adults from the age of 18-25 either in higher education, or full time work. I have tried not to make my magazine target a specific gender as having a mass audience will allow me to maximise sales, and the content will be enjoyed by both males and females. Ideally, they will enjoy listening to music when studying or working through apps like itunes or Spotify, or having the radio on stations similar to Capital and Radio 1. The majority of music downloaded will currently be in the charts, but may also include some less well known songs from big, established artists. Some of the artists they enjoy are; Shawn Mendes, Drake, Ed Sheeran, and Beyonce, but it really depends on who is releasing new singles or albums. The individuals free time is spent socialising with friends, often at gigs/concerts and through the Summer months at Festivals discovering upcoming artists as well as watching the headliners perform. They enjoy listening to the recommended/discovery playlists created for them on Spotify and iTunes, but also having the charts on shuffle. My target audience will be middle to high class therefore have a decent weekly income and be able to purchase tickets for concerts often and buy albums. Although albums aren't very important to them in the modern day because anything that they can get through their phones they can play through speakers or in the car, therefore there isn't so much need for CD's.

I also created a brainstorm of my basic ideas below: