Moment is aimed towards the middle
class/aspires and achievers in society, typically trendy and either still in
education or a full time job, this meant I did research into the kind of
existing magazines that are most likely to cater for my target market, in which
I found magazines like Q and billboard. Moment caters to my social group with
its classy and slick look, something someone living in the middle to upper class
lifestyle would be attracted to. The content in the magazine will be based
around chart music which will include a broad range of genres, but mainly pop
as I feel many young adults enjoy this genre but have little pop magazines available
to them. I will also include content specific to young adults such as upcoming
festivals and gigs which would attract them to buy my product and create a more
niche market. I have tried to keep the magazine as unisex as possible and not
include anything that makes it too gender specific. The simple colour scheme of
black, white and a deep red helps to portray this, as well as images of both
males and females throughout the pages. The deep red/burgundy colour connotes a
very royal and powerful image, which again attracts a high class audience.
Furthermore, having a high class audience allows be to have a slightly higher
selling price than competitors Q and Billboard as they will be willing to pay
more, especially if in good jobs. The magazine is filled with exclusives, high
quality information/stories and altogether has a very personal approach to it
to allow the readers to feel special and valued.
No comments:
Post a Comment