Wednesday, 26 April 2017
Tuesday, 25 April 2017
Evaluation 5: How I attracted my audience
The first thing that attracts my target audience on the front cover is having a model the same age as them which they can relate to, therefore making them feel like its more specifically made for them. The next thing that attracts them to purchasing it is the stylish, sleek and professional layout. The main image is positioned in the center with the coverlines positioned in the left and right thirds forming a rectangular shape, making it look detailed but organised. This is especially important for attracting a the higher class end of my target audience as they expect it to not be messy or cluttered for what they're paying. The burgundy used throughout the cover, contents and double page spread represents royalty and power which again attracts the higher end of class. Although the colour scheme is mainly black, white and burgundy, I have added splashes of yellow on the puff and some of the artists names to draw attention to them and catches the readers eye when on the shelves. The content includes festival and concerts news as well as information on how to get tickets which would attract my target audience as much of their time is spent at at music events.
Evaluation 4: Who would be the target audience for my product?
The target audience for my magazine is young adults from the age of 18-25 either in higher education, or full time work. I have tried not to make my magazine target a specific gender as having a mass audience will allow me to maximise sales, and the content will be enjoyed by both males and females. Ideally, they will enjoy listening to music when studying or working through apps like itunes or Spotify, or having the radio on stations similar to Capital and Radio 1. The majority of music downloaded will currently be in the charts, but may also include some less well known songs from big, established artists. Some of the artists they enjoy are; Shawn Mendes, Drake, Ed Sheeran, and Beyonce, but it really depends on who is releasing new singles or albums. The individuals free time is spent socialising with friends, often at gigs/concerts and through the Summer months at Festivals discovering upcoming artists as well as watching the headliners perform. They enjoy listening to the recommended/discovery playlists created for them on Spotify and iTunes, but also having the charts on shuffle. My target audience will be middle to high class therefore have a decent weekly income and be able to purchase tickets for concerts often and buy albums. Although albums aren't very important to them in the modern day because anything that they can get through their phones they can play through speakers or in the car, therefore there isn't so much need for CD's.
I also created a brainstorm of my basic ideas below:
I also created a brainstorm of my basic ideas below:
Evaluation 2: How does your media product represent particular social groups?
Moment is aimed towards the middle
class/aspires and achievers in society, typically trendy and either still in
education or a full time job, this meant I did research into the kind of
existing magazines that are most likely to cater for my target market, in which
I found magazines like Q and billboard. Moment caters to my social group with
its classy and slick look, something someone living in the middle to upper class
lifestyle would be attracted to. The content in the magazine will be based
around chart music which will include a broad range of genres, but mainly pop
as I feel many young adults enjoy this genre but have little pop magazines available
to them. I will also include content specific to young adults such as upcoming
festivals and gigs which would attract them to buy my product and create a more
niche market. I have tried to keep the magazine as unisex as possible and not
include anything that makes it too gender specific. The simple colour scheme of
black, white and a deep red helps to portray this, as well as images of both
males and females throughout the pages. The deep red/burgundy colour connotes a
very royal and powerful image, which again attracts a high class audience.
Furthermore, having a high class audience allows be to have a slightly higher
selling price than competitors Q and Billboard as they will be willing to pay
more, especially if in good jobs. The magazine is filled with exclusives, high
quality information/stories and altogether has a very personal approach to it
to allow the readers to feel special and valued.
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