Evaluation 7: Progression From My Preliminary Task To My Final Product

Evaluation 6: What I Have Learnt About Technologies Through Constructing My Product

Question 6: What have you learnt about technologies from the process of constructing this product? from Megan Dent

Evaluation 5: How I attracted my audience

The first thing that attracts my target audience on the front cover is having a model the same age as them which they can relate to, therefore making them feel like its more specifically made for them. The next thing that attracts them to purchasing it is the stylish, sleek and professional layout. The main image is positioned in the center with the coverlines positioned in the left and right thirds forming a rectangular shape, making it look detailed but organised. This is especially important for attracting a the higher class end of my target audience as they expect it to not be messy or cluttered for what they're paying. The burgundy used throughout the cover, contents and double page spread represents royalty and power which again attracts the higher end of class. Although the colour scheme is mainly black, white and burgundy, I have added splashes of yellow on the puff and some of the artists names to draw attention to them and catches the readers eye when on the shelves. The content includes festival and concerts news as well as information on how to get tickets which would attract my target audience as much of their time is spent at at music events. 

Evaluation 4: Who would be the target audience for my product?

The target audience for my magazine is young adults from the age of 18-25 either in higher education, or full time work. I have tried not to make my magazine target a specific gender as having a mass audience will allow me to maximise sales, and the content will be enjoyed by both males and females. Ideally, they will enjoy listening to music when studying or working through apps like itunes or Spotify, or having the radio on stations similar to Capital and Radio 1. The majority of music downloaded will currently be in the charts, but may also include some less well known songs from big, established artists. Some of the artists they enjoy are; Shawn Mendes, Drake, Ed Sheeran, and Beyonce, but it really depends on who is releasing new singles or albums. The individuals free time is spent socialising with friends, often at gigs/concerts and through the Summer months at Festivals discovering upcoming artists as well as watching the headliners perform. They enjoy listening to the recommended/discovery playlists created for them on Spotify and iTunes, but also having the charts on shuffle. My target audience will be middle to high class therefore have a decent weekly income and be able to purchase tickets for concerts often and buy albums. Although albums aren't very important to them in the modern day because anything that they can get through their phones they can play through speakers or in the car, therefore there isn't so much need for CD's.

I also created a brainstorm of my basic ideas below:

Evaluation 3: Which media institution might distribute your media product and why?

Evaluation 2: How does your media product represent particular social groups?

Moment is aimed towards the middle class/aspires and achievers in society, typically trendy and either still in education or a full time job, this meant I did research into the kind of existing magazines that are most likely to cater for my target market, in which I found magazines like Q and billboard. Moment caters to my social group with its classy and slick look, something someone living in the middle to upper class lifestyle would be attracted to. The content in the magazine will be based around chart music which will include a broad range of genres, but mainly pop as I feel many young adults enjoy this genre but have little pop magazines available to them. I will also include content specific to young adults such as upcoming festivals and gigs which would attract them to buy my product and create a more niche market. I have tried to keep the magazine as unisex as possible and not include anything that makes it too gender specific. The simple colour scheme of black, white and a deep red helps to portray this, as well as images of both males and females throughout the pages. The deep red/burgundy colour connotes a very royal and powerful image, which again attracts a high class audience. Furthermore, having a high class audience allows be to have a slightly higher selling price than competitors Q and Billboard as they will be willing to pay more, especially if in good jobs. The magazine is filled with exclusives, high quality information/stories and altogether has a very personal approach to it to allow the readers to feel special and valued.

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products? from Megan Dent

Final: Double Page Spread

Final: Contents Page

Final: Front Cover

Double Page Spread Drafts

 

 

Contents Page Drafts

Front Cover Drafts

Edited Photos

Selected/Rejected Photos

The photo which will be used on the front cover of my magazine will be:

The photo looks professional and James Peacock is positioned in the center which allows me to add cover lines around the sides without having to overlap too much. He is wearing dark clothing which also means that any font on the front can be a light/bright colour making it easy to read and able to grab the attention of potential customers when on the shelf. James is looking directly at the camera, making eye contact with the audience which makes it come across more engaging and friendly.

The two photos I will use on the contents page of my magazine will be:

The one of James above will be the main image which I will most likely cut out using Photoshop, to allow the contents to shape around him. His facial expression is less friendly and more serious in this one but it doesn't matter so much as it is not the first image potential customers will see. 

Photoshoot - James Peacock & Sarah Simpson

Photo-shoot - Sarah Simpson

Photo-shoot - James Peacock

Organise props, locations, and models for photoshoot

Shooting Schedule

No. Shot	Date	Location	Model(s)	Type of shot	Costumes/props	Where it will be used
1	11/01/17	College	James	Close Up	Casual/smart clothing. Screen up and lighting	Contents page
2	11/01/17	College	James	Long Shot	Casual/smart clothing. Screen up and lighting	Contents page – option 2
3	17/01/17	My house	Sarah	Close Up	Smart dress and looking professionally made up	Double Page spread
4	17/01/17	My house	Sarah	Mid shot	Smart dress and looking professionally made up	Double Page spread or contents
5	02/02/17	My house	Sarah and James	Mid/long shot	Both dressed smart/casual	Contents Page

Publication Plan

Name	The name of my magazine is going to be ‘MOMENT.’ I came up with the name when thinking of synonyms for the word ‘Stage’ – originally thinking of the platform used to perform on, but is also used to represent a form of time e.g. a stage in someone’s life. I felt the word Moment was appropriate as much of the stories will be about key moments in the lives of artists. The word itself is quite short, easy to pronounce and quick to say.
Price	The price of my magazine is going to be £3.99. On the audience questionnaire, most individuals stated that they would be willing to pay between £3.00 and £3.99 on the magazine and therefore sales shouldn’t be negatively affected by the price. To ensure the magazine is worth the high selling price, I should include in depth stories and present it in a professional and orderly way. My target audience is young adults (16-19) who should be able to afford it, but if we weren’t selling enough then I would decrease it to make it more affordable. There will be a deal on magazine subscriptions that will be £2.75 per issue for 6 months, or £2.25 per issue for 12 months. This will hopefully entice readers to subscribe and bring in guaranteed revenue, and an instant cash injection to the company.
Aims	One of the main aims of the magazine is to give my target audience of young females aged 16-19, all the latest news, events, album releases, interviews and upcoming artists without the gossip style that many magazines/newspapers give. The content will be fact and most it will come from the artists themselves rather than unreliable sources. The other aim will be to make profit from the magazine. The selling price is currently high enough to be able to achieve this as I’m making a profit per unit, but hopefully sell plenty of them too. If I don’t sell as many as planned, then I will lower the selling price and spend some money on advertising too until the brand gets well known.
Distribution	The two main sources of distribution of virtual copies will be supermarkets and newsagents. I would use supermarkets as they have a large audience and high demand for magazines. The main issue I would have using this method would be getting my magazine to stand out and attract customers as there will be high competition. I think Newsagents would be suitable because they’re a typical place to buy newspapers and magazines which are likely to be displayed next to each other. Although the audience is likely to be much smaller, my target audience are more likely to visit newsagents therefore balancing sales.
Regular content	In the questionnaire I did with my target audience, I asked them which types of content I should use most of in my magazine. The most popular responses were upcoming concerts/festivals, interviews with artists and new/upcoming artists. They also said they didn’t like the gossip styled stories and would rather here about news direct from the people. Therefore, I shall include factual information as much as possible through the publication of my magazine.
Frequency of distribution	The magazine will be published monthly, as when my target audience were asked how often they buy magazines it was once a month. This allows me to include lots of information and gather interviews from over a larger period of time than if it was published weekly. It also means that I won’t be tempted to publish gossip stories to take up room.

Audience Feedback on Mock Ups

Digital Mock Up DPS

Digital Mock Up Contents Page

Digital Mock Up Front Cover